About Us
METRO SALES GROUP Is based in one of the country's busiest marketplaces, the NY metro area with offices in NY and NJ. Established in 2002, Metro Sales Group has quickly become one of the nation’s leading manufacturing representative firms in the security, distributed audio and Automation industry.
Founding partners Allan Liers & Bill Higgins together bring over 75 year’s experience in Security and Distributed Audio to the marketplace.
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Learn more about our team!
Allan Liers
President
Allan worked for a global electrical contractor before starting in the alarm industry in 1978.
After a few years as an alarm technician , Allan founded Island Alarm Company which he owned and operated for 12 years. When he sold Island Alarm, Allan worked in Security Distribution Sales before Co-Founding Metro Sales Group with Bill Higgins in 2002. These experiences have provided Allan with a strong technology background and leadership experience which he uses today to help his clients.
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Bill Higgins
Vice President
Bill has over 30 years in the security business working as Regional Sales Manager for Wells Fargo Alarm, as the Vice President of Kratos, and as the Vice President of Vision Systems before forming Metro Sales Group in 2002.
Shannon Mackey
Marketing Consultant
Shannon has been a part of Metro Sales since 2012. With more than 20 years of marketing experience across various industries, she contributes her expertise to Metro Sales by managing all marketing.
Testimonials
David Pilchick
Owner, Brooklyn Low Voltage Supply
"Allan is a consummate professional. His knowledge and expertise tempered by his humble and simple demeanor belie his true experience. Allan is a pleasure to work with, is honest as well as hardworking. Allan looks at every opportunity with excitement and interest and makes it his business to satisfy the client. I enjoy working with Allan and highly recommend you do the same."
Martin Garelic
Corporate Sales & Technology Trainers, Briscoe Protective
"I have worked with Allan for a few decades now and between his knowledge of the industry and his friendship towards me and all of his clients, there is really nothing that Allan cannot help with. From his expertise of his product lines and the "how-to", you can design a system and run your company with confidence. Give him a call - and by the way - he answers his phone."